Here's the details posted:
This promotion does not begin until 11 am est:
Head over here or text WIN to 38488 to enter for a chance to win FREE milk for a year! The first 100,000 to enter also get a coupon for milk. There are four different coupons available:
Free gallon of white milk with $100 grocery purchase.
(1) Free Chocolate Milk half gallon wyb (2) gallon of white milk.
(1) Free single serve milk wyb (1) gallon or half gallon of white milk.